How to create beautiful Pinterest board covers to stand out

How to create beautiful Pinterest board covers to stand out


Pinterest is an excellent platform for bloggers to get their content out there to be seen by a lot of people. In this blog post I talked about how to set up a Pinterest business account and how to decide which boards you want to have on your profile.

Today we’re customizing your Pinterest board covers to match your branding and give your profile a clean and organized look. Having branded board covers makes such a huge difference. Your profile will look so much more appealing.

 

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

Design your branded Pinterest board covers

 

To design Pinterest board covers I use a free tool called Canva.

 

Step 1: Create an account in Canva

 

Step 2: Go to “Create Design” and choose the Instagram Post template

This template works best for me.

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

Step 3: Design your Pinterest board cover

On the left side of your screen are different options like layouts, elements, text, and backgrounds. You even can upload your own pictures. Experiment with the design until you find something you like and that fits your branding.

Keep in mind that you create these covers to make your profile look more clear and organized. So keep your design simple.

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

Step 4: Save and download

Change the file name of your template, save it and download it as PNG.

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

Upload and change your Pinterest board cover

 

Step 1: Upload your picture

Go to your Pinterest account and create a pin (the red circle with the white plus). Upload your image, add your website and a description and click done.

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

Choose the right board.

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

Step 2: Change your Pinterest board cover

Click the edit symbol (pencil) of your board and click on the grey change button. Choose the right picture and click save changes.

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

And there you have it – your custom Pinterest board cover.

 

Before:

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

After:

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

 

As you can see, your profile looks so much more appealing and organized!

 

Do you have Pinterest board covers? Let me know in the comments below!

 

How to create beautiful pinterest board covers to stand out #pinterest #blogging #pinteresttips #bloggingtips #pinterestboardcover

* No affiliate links. No paid promotions.


How to make your first DIY blog photoshoot

How to make your first DIY blog photoshoot


When you have a blog, you need a lot of pictures. Most of this pictures will be stock photos, but you also need pictures of yourself (for your about page, sidebar or social media). When you’re just starting out you probably don’t have the money for a professional photoshoot. I didn’t. But I also didn’t want to use selfies because I want my blog to look professional. So I asked a friend to do a blog photoshoot with me. It was a fun experience and I got some really great pictures.

 

How to make your first DIY blog photoshoot #photoshoot #blog #free #checklist #freebie

 

The preparation

 

What should you prepare or do before the photoshoot?

 

The photographer

Find someone with photography skills who has a good camera. This might be your significant other, your parents, a good friend. Take someone you trust and feel comfortable with.

The inspiration

Search for inspiration for your photoshoot. What pictures do you want to take (standing, sitting, walking down the stairs, angles, position, props, close-ups, headshots, …)? Make a (secret) Pinterest board or folder on your phone where you collect these pictures. 

The location

Find a location for your shoot. Keep in mind that the location (background for your pictures) should fit your branding. For example: If your brand colors are grey and white and you go for a cool vibe don’t choose a park with lots of greens or a house with red bricks. Find a building or place with white walls and steel. Walk around and take pictures of your favorite backgrounds so that you don’t forget them.

You want to get a variety of different pictures from this shoot so choose a location with multiple background options. Great are stairs, tables, or a bench – they give you a lot of options.

Ideally, there’s also a place where you can change your cloth.

The cloth

Decide what you want to wear for your shoot. Choose a few different outfits to get a bunch of different pictures. Also think of accessories (bags, shoes, jewelry, hat, …). The outfits should fit your branding (style, color, …) and make you feel amazing. Remember – you don’t always have to change the whole outfit. Simply putting on a jacket or hat can create a whole new look.

The props

Decide which props you want to use (book, coffee cup, journal, pens, phone, etc.)

The equipment

Make sure you have all your equipment ready: camera, fully charged batteries, memory card with enough storage space

The weather

Check the weather forecast and choose a sunny day. You don’t want to shoot on a cloudy or rainy day.

The day and time

I’d suggest making your photoshoot early in the morning on Saturday or Sunday. You are fresh and relaxed and the sunlight is not too harsh. And chances are that there are not so many people around.

How to make your first DIY blog photoshoot #photoshoot #blog #free #checklist #freebie

 

The photoshoot

 

It’s the day! It’s YOUR day! Don’t forget – you are the star of the show today. Get yourself ready. Take a shower, do your hair, do your makeup, jump in your first outfit. Do whatever makes you feel fantastic!

Here are a few things I learned from my first photoshoot:

  • Prepare everything you need the day before. 
  • Use a bag with wheels/trolley for your stuff – it will be heavy. 
  • Don’t get distracted when there are people around. They usually just have a look and then walk on. 
  • The shoot will take a couple of hours so have enough water and snacks with you. 
  • Keep moving while the pictures are taken. So they will look much more natural. Of course, there will be a lot of photos you can’t use, but you’ll be surprised how many good ones you get. 
  • Play around with your props. 
  • Check your inspirational pictures for poses to try. 
  • Take a lot of pictures. 
  • Laugh and have fun!

 

The post-production

 

Go through your pictures and delete the ones, you don’t like. But don’t be too strict. Often you don’t like the look of your face in a picture, but you love how you hold a cup in your hands. So use this particular section. Edit the ones you want to use and store them in a folder, so you have them ready when you need them.

One last thing – this is a DIY blog photoshoot, so don’t expect the pictures to look like professional ones. You’re just starting. This was your first try. You’ll learn from every shoot and do better at the next one.

 

How to make your first DIY blog photoshoot #photoshoot #blog #free #checklist #freebie

Click on the image below to download your FREE blog photoshoot checklist.

 

How to make your first DIY blog photoshoot #photoshoot #blog #free #checklist #freebie


How to set up your Pinterest business account for success

How to set up your Pinterest business account for success


As a blogger, Pinterest is your best friend. It’s not only a social media platform but also one of the largest search engines and a place where people look for ideas and inspiration. According to this article on Pinterest, more than 200 million people now use Pinterest every month. You probably already have a personal Pinterest account where you save recipes, interior or fashion inspiration and so on. When you click on a pin you get to the blog post, product or recipe linked to this pin and that’s why Pinterest is so powerful – it drives traffic to your website.

If you want to use Pinterest to its fullest potential, it’s essential to set up a Pinterest business account. A business account will give you access to your analytics which is very helpful because you can see which pins and topics do well and which don’t and adjust accordingly.

So how do you properly set up a Pinterest business account for success?

Your boards

 

First, you should think about which boards you want to have. Your Pinterest boards should relate to your blog topics and complementing themes. They should represent your business so that your audience gets a clear picture of what you are doing. If you want to have a board that no one should see, you can always keep it private. Grab a piece of paper and map out which boards you want to have.

 

Set up a Pinterest business account

 

Now that you know what boards you want to have it’s time to set up your Pinterest business account. You can do this by switching your personal account to a business profile or by creating a new business account. Both ways are super simple and only take a few minutes. If you already have a personal account see if you can rearrange your existing boards to meet your new structure. If this seems too much work, I’d suggest to set up a new business account.

 

Convert your personal account to a business profile

  1. Login to your profile
  2. Click on the 3 dots in the top right corner
  3. Click on “upgrade now”
  4. Fill out your information

 

Set up a new business account

  1. Log out of your Pinterest account
  2. Click this link: https://www.pinterest.com/business/create/
  3. Fill out your information

 

That’s it. Now you have your business account ready to go.

 

Update your settings

 

How to set up your pinterest business account for success. #blogging #pinterest #bloggingtips #pinterestbusinessaccount #pinterestips

 

Now go to your settings and update the information there.

There are a few essential points to consider:

Profile / Business name:

This is the name that’s shown on your profile (Petra Steinacher | Blogger). It’s important to add some relevant keywords here to appear in search results.

Profile / Picture:

I’d suggest using the same profile picture as on your other social media accounts. Show your face and smile!

Profile / About you:

This is the “Are you a new blogger?” section. Write a brief explanation of what you do and how you help your audience. You can also include a call to action. Have a look at other peoples accounts in your niche if you need some inspiration.

Profile / Featured boards:

Here you can choose 5 boards. These boards will then appear as slides in the overview section of your profile.

Petra Steinacher Pinterest

Claim your website:

The last step here is to claim your website. This will not only show a link to your site on your profile but is also important for analytics. Enter your website URL and follow the instructions.

 

Rich Pins

 

The final step is to enable Rich Pins for Pinterest. Now what are Rich Pins and why is this important? Rich Pins are pins that have extra information attached. This is the definition from Pinterest:

“Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.”

Here you can find the instructions on Pinterest on how to set up Rich Pins. I know, I know … this is very techy stuff.

But I have good news for WordPress users. With the Yoast SEO plugin, you can easily setup Rich Pins in just a few minutes.

This fantastic blog post from Cate from Sweet & Simple Life explains everything you need to know: How to Set Up Rich Pins on Pinterest (in Five Minutes or Less)!

 

Now, that you’ve set up your Pinterest business account, you’re ready to go – happy pinning!

 

Follow me on Pinterest for blogging tips, Pinterest tips and much more!

*No affiliate links and no paid promotions.



How to create a powerful blog mission statement

How to create a powerful blog mission statement


Do you want to start a blog? Great! I’m about to do the same. But why? Why are you doing this? What are your goals? What do you want to write about? Who is your audience? It’s essential to have a clear understanding of why you are doing this.

 

This is where your blog mission statement comes in.

 

A few sentences about your why, what, who and how.

It is essential for you to have a clear mission statement for your blog:

  • It’s a great reminder of why you are doing this. Something you can come back to when you’re feeling lost.

  • It keeps you on track and helps you with decisions.

  • It will help you find blog topics that align with your goals and exclude the ones that don’t.

  • Your audience gets a better understanding of what they can expect from you.

Why you need a powerful blog mission statement and how to create one.

 

So how do you come up with your blog mission statement?

 

You have to ask yourself a few questions:

  • Why do you want to blog?

  • What do you want to blog about? What value do you have to offer? What questions do you want to answer?

  • Who is your audience?

  • How you’ll do it

 

Let’s create my blog mission statement

 

When I originally started this blog, I intended to write about my journey from working 9-5 to building my own business (I had no mission statement). Now I want to write about my experiences as a new blogger who tries to create a successful blog.

 

Why do you want to blog?

Before:

I‘m not sure. Because I have time? Nothing else to do?

 

Now:

I want to live a happy, healthy and independent life and have the freedom to work on my own terms.

I wrote a blog post about “How to get clear about what is really important to you” that may help you with this.

 

What do you want to blog about? What value do you have to offer? What questions do you want to answer?

Before:

My journey from working 9-5 to building my own business. Tagline: A former employee exploring a new way of living (sounds cool, right?).

The problem: This “new way of living” wasn’t nearly as exciting as it sounds. In fact, it was quite dull. I didn’t travel the world, didn’t made a lot of new experiences, … I was at home most of the time trying to recover. So my blog topics where limited:

Blog Post 1: Petra on the couch.

Blog Post 2: Petra’s still on the couch.

Blog Post 3: Will binge-watching Netflix finally bring the enlightenment?

Blog Post 4: Petra became one with the couch.

 

Now:

I want to blog about my experiences as a new blogger trying to create a successful blog. I want to answer the questions a new blogger has about how to start a blog, the tools I use and the tips and tricks I learn along the way.

 

Who is your audience?

Before:

Ideally: Everyone in the whole wide world will be interested in my journey!

Realistically: My parents (unfortunately they don’t have internet), my boyfriend (my rock – I love you), my beloved sister and my friends (thank you guys for everything)

 

Now:

Fellow new bloggers

 

How you’ll do it

Before:

Hmmmm … I don’t know … what do you mean?

 

Now:

I’ll learn everything I possibly can about blogging and the tools you need to create a successful blog. I’ll test and document so that I can share what works and what doesn’t.

 

Now let’s summarize the answers into a powerful blog mission statement

 

I want to live a happy, healthy and independent life and have the freedom to work on my own terms. I write about my experiences in creating a successful blog to help new bloggers along the way. I do this by learning everything I can about this specific topic.

 

As I’ve mentioned above this statement will help you a lot on your way. Come back to it regularly to stay inspired and whenever you need guidance.

One last thing: You don’t have to make your mission statement public and share it on your blog. Especially as your “why” can be very private. I have a modified version of my blog mission statement in the “About Me” section of my sidebar.

Do you have a blog mission statement? If you feel comfortable share it in the comments below.


Why you need a powerful blog mission statement and how to create one.

Why you need a powerful blog mission statement and how to create one. #blog #blogmissionstatement

Why you need a powerful blog mission statement and how to create one. #blog #blogmissionstatement

Why you need a powerful blog mission statement and how to create one. #blog #blogmissionstatement

PS: If you haven’t already click the button below to download my FREE guide “From distracted and confused to clear and focused”. I created this guide to help girl bosses to ditch overwhelm and get back clarity and focus.