As a blogger, Pinterest is your best friend. It’s not only a social media platform but also one of the largest search engines and a place where people look for ideas and inspiration. According to this article on Pinterest, more than 200 million people now use Pinterest every month. You probably already have a personal Pinterest account where you save recipes, interior or fashion inspiration and so on. When you click on a pin you get to the blog post, product or recipe linked to this pin and that’s why Pinterest is so powerful – it drives traffic to your website.

If you want to use Pinterest to its fullest potential, it’s essential to set up a Pinterest business account. A business account will give you access to your analytics which is very helpful because you can see which pins and topics do well and which don’t and adjust accordingly.

So how do you properly set up a Pinterest business account for success?

Your boards


First, you should think about which boards you want to have. Your Pinterest boards should relate to your blog topics and complementing themes. They should represent your business so that your audience gets a clear picture of what you are doing. If you want to have a board that no one should see, you can always keep it private. Grab a piece of paper and map out which boards you want to have.


Set up a Pinterest business account


Now that you know what boards you want to have it’s time to set up your Pinterest business account. You can do this by switching your personal account to a business profile or by creating a new business account. Both ways are super simple and only take a few minutes. If you already have a personal account see if you can rearrange your existing boards to meet your new structure. If this seems too much work, I’d suggest to set up a new business account.


Convert your personal account to a business profile

  1. Login to your profile
  2. Click on the 3 dots in the top right corner
  3. Click on “upgrade now”
  4. Fill out your information


Set up a new business account

  1. Log out of your Pinterest account
  2. Click this link:
  3. Fill out your information


That’s it. Now you have your business account ready to go.


Update your settings


How to set up your pinterest business account for success. #blogging #pinterest #bloggingtips #pinterestbusinessaccount #pinterestips


Now go to your settings and update the information there.

There are a few essential points to consider:

Profile / Business name:

This is the name that’s shown on your profile (Petra Steinacher | Blogger). It’s important to add some relevant keywords here to appear in search results.

Profile / Picture:

I’d suggest using the same profile picture as on your other social media accounts. Show your face and smile!

Profile / About you:

This is the “Are you a new blogger?” section. Write a brief explanation of what you do and how you help your audience. You can also include a call to action. Have a look at other peoples accounts in your niche if you need some inspiration.

Profile / Featured boards:

Here you can choose 5 boards. These boards will then appear as slides in the overview section of your profile.

Petra Steinacher Pinterest

Claim your website:

The last step here is to claim your website. This will not only show a link to your site on your profile but is also important for analytics. Enter your website URL and follow the instructions.


Rich Pins


The final step is to enable Rich Pins for Pinterest. Now what are Rich Pins and why is this important? Rich Pins are pins that have extra information attached. This is the definition from Pinterest:

“Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.”

Here you can find the instructions on Pinterest on how to set up Rich Pins. I know, I know … this is very techy stuff.

But I have good news for WordPress users. With the Yoast SEO plugin, you can easily setup Rich Pins in just a few minutes.

This fantastic blog post from Cate from Sweet & Simple Life explains everything you need to know: How to Set Up Rich Pins on Pinterest (in Five Minutes or Less)!


Now, that you’ve set up your Pinterest business account, you’re ready to go – happy pinning!


Follow me on Pinterest for blogging tips, Pinterest tips and much more!

*No affiliate links and no paid promotions.


Submit a Comment

Your email address will not be published. Required fields are marked *